2019/06/13

Detecon Spotlight

How ministries and ministers use social media in communication

The use of social media in political communication can vary greatly between politicians, ministries and ministers: While Health Minister Jens Spahn is focusing on direct dialogue formats such as Facebook Live, Green Party Chairman Robert Habeck said goodbye to the social media world at the beginning of the year.

Dorothee Bär, on the other hand, is increasingly focusing on Instagram, while Economics Minister Altmaier is communicating mainly with citizens on Twitter. Regardless of which channels the politicians use, it is important that they pursue a concrete strategy and have the goal of their social media activities in mind.

Jürgen Richter and Alina Ohrem have investigated the use of social media in political communication in the new Detecon Spotlight. However, one thing is clear: Regardless of which channels politicians use, it is important that they pursue a concrete strategy and have the goal of their social media activities in mind. 

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